FACE WASH
CETAPHIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 13th of 16 in FACE WASH
Buying Intent
1.03
13th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, CETAPHIL records a Buying Intent index of 1.03, placing it 13th of 16 brands measured in FACE WASH. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 2.46 | 1.50 |
| Jun ’26 | — | 2.21 | 1.35 |
| Jul ’26 | — | 3.27 | 2.00 |
| Aug ’26 | 51.17 | 5.99 | 31.31 |
| Sep ’26 | — | 1.69 | 1.03 |