FACE WASH
mCAFFEINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 3rd of 9 in FACE WASH
Buying Intent
25
3rd in category
Brand Trust
32
index value
Brand Desire
8
index value
As of Jul ’26, mCAFFEINE records a Buying Intent index of 25, placing it 3rd of 9 brands measured in FACE WASH. Its Brand Trust index reads 32 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 32 | 8 | 25 |