FACE WASH
SIMPLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 16 in FACE WASH
Buying Intent
1.93
9th in category
Brand Trust
—
index value
Brand Desire
3.17
index value
As of Sep ’26, SIMPLE records a Buying Intent index of 1.93, placing it 9th of 16 brands measured in FACE WASH. Its Brand Trust index reads — and Brand Desire 3.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 2.96 | — | 1.49 |
| Sep ’26 | — | 3.17 | 1.93 |