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WATER PURIFIERS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 9 brands measured
As of Sep ’26, KENT leads WATER PURIFIERS on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KENT | 512.24 | 407.49 | 514.01 |
| 2 | AQUAGUARD | 136.58 | 98.65 | 133.60 |
| 3 | PUREIT | 159.76 | 54.80 | 120.23 |
| 4 | LIVPURE | 71.77 | 80.70 | 86.71 |
| 5 | A.O. SMITH | 12.22 | 4.90 | 9.89 |
| 6 | EUREKA FORBES | 1.02 | 12.05 | 7.57 |
| 7 | ATOMBERG | 1.02 | 7.84 | 5.18 |
| 8 | BLUE STAR | 2.04 | 2.11 | 1.88 |
| 9 | AQUAFINE | 2.04 | — | 1.03 |