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WATER PURIFIERS — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 9 brands measured · category Trust 1
As of Jun ’26, KENT leads WATER PURIFIERS on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KENT | 323 | 344 | 371 |
| 2 | AQUAGUARD | 78 | 95 | 96 |
| 3 | LIVPURE | 146 | 34 | 96 |
| 4 | PUREIT | 64 | 28 | 42 |
| 5 | A.O. SMITH | 3 | 4 | 4 |
| 6 | BLUE STAR | 1 | 3 | 2 |
| 7 | EUREKA FORBES | — | 2 | 1 |
| 8 | TATA SWACH | — | 1 | 1 |
| 9 | HAVELLS | — | 1 | 0 |