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WATER PURIFIERS — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 9 brands measured · category Trust 1
As of Aug ’26, KENT leads WATER PURIFIERS on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KENT | 430 | 401 | 460 |
| 2 | PUREIT | 105 | 126 | 129 |
| 3 | AQUAGUARD | 66 | 150 | 121 |
| 4 | LIVPURE | 28 | 94 | 68 |
| 5 | AQUAFRESH | 29 | 80 | 60 |
| 6 | A.O. SMITH | 7 | 7 | 9 |
| 7 | BLUE STAR | — | 3 | 2 |
| 8 | EUREKA FORBES | — | 3 | 2 |
| 9 | AQUAFINE | — | 2 | 2 |