WATER PURIFIERS
A.O. SMITH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 9 in WATER PURIFIERS
Buying Intent
9.89
5th in category
Brand Trust
12.22
index value
Brand Desire
4.90
index value
As of Sep ’26, A.O. SMITH records a Buying Intent index of 9.89, placing it 5th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 12.22 and Brand Desire 4.90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | 6.23 | 7.22 |
| Oct ’25 | 2.98 | 2.31 | 2.90 |
| Nov ’25 | 13.48 | — | 6.82 |
| Dec ’25 | 12.36 | 16.73 | 17.27 |
| Jan ’26 | — | 2.22 | 1.36 |
| Mar ’26 | 4.90 | — | 2.47 |
| Apr ’26 | 3.31 | 3.55 | 3.32 |
| May ’26 | 18.85 | 28.02 | 26.08 |
| Jun ’26 | 2.67 | 3.47 | 4.03 |
| Jul ’26 | 6.58 | 9.82 | 9.32 |
| Aug ’26 | 7.19 | 7.10 | 8.62 |
| Sep ’26 | 12.22 | 4.90 | 9.89 |