WATER PURIFIERS
PUREIT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 9 in WATER PURIFIERS
Buying Intent
42
4th in category
Brand Trust
64
index value
Brand Desire
28
index value
As of Jun ’26, PUREIT records a Buying Intent index of 42, placing it 4th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 64 and Brand Desire 28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 264 | 404 | 372 |
| Aug ’25 | 258 | 369 | 352 |
| Sep ’25 | 220 | 324 | 300 |
| Oct ’25 | 186 | 276 | 258 |
| Nov ’25 | 269 | 344 | 339 |
| Dec ’25 | 335 | 208 | 307 |
| Jan ’26 | 308 | 355 | 368 |
| Feb ’26 | 437 | 279 | 400 |
| Mar ’26 | 126 | 210 | 185 |
| Apr ’26 | 77 | 96 | 98 |
| May ’26 | 143 | 189 | 187 |
| Jun ’26 | 64 | 28 | 42 |