WATER PURIFIERS
PUREIT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 9 in WATER PURIFIERS
Buying Intent
120.23
3rd in category
Brand Trust
159.76
index value
Brand Desire
54.80
index value
As of Sep ’26, PUREIT records a Buying Intent index of 120.23, placing it 3rd of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 159.76 and Brand Desire 54.80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 186.08 | 276.00 | 258.44 |
| Nov ’25 | 268.86 | 344.27 | 338.88 |
| Dec ’25 | 334.83 | 208.43 | 307.28 |
| Jan ’26 | 307.86 | 355.03 | 367.81 |
| Feb ’26 | 437.16 | 278.96 | 399.95 |
| Mar ’26 | 125.92 | 210.55 | 185.42 |
| Apr ’26 | 76.78 | 95.82 | 98.14 |
| May ’26 | 142.82 | 185.95 | 185.46 |
| Jun ’26 | 64.57 | 28.53 | 42.29 |
| Jul ’26 | 114.71 | 102.22 | 123.45 |
| Aug ’26 | 105.10 | 126.46 | 129.84 |
| Sep ’26 | 159.76 | 54.80 | 120.23 |