WATER PURIFIERS
KENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 9 in WATER PURIFIERS
Buying Intent
514.01
1st in category
Brand Trust
512.24
index value
Brand Desire
407.49
index value
As of Sep ’26, KENT records a Buying Intent index of 514.01, placing it 1st of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 512.24 and Brand Desire 407.49. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 524.66 | 636.73 | 648.21 |
| Nov ’25 | 629.88 | 681.87 | 729.93 |
| Dec ’25 | 643.65 | 473.59 | 626.64 |
| Jan ’26 | 737.81 | 711.55 | 800.11 |
| Feb ’26 | 683.33 | 471.77 | 643.92 |
| Mar ’26 | 637.21 | 312.11 | 526.57 |
| Apr ’26 | 363.94 | 486.47 | 472.13 |
| May ’26 | 450.59 | 180.81 | 349.34 |
| Jun ’26 | 323.72 | 344.51 | 371.43 |
| Jul ’26 | 443.48 | 566.54 | 565.87 |
| Aug ’26 | 431.17 | 402.40 | 461.53 |
| Sep ’26 | 512.24 | 407.49 | 514.01 |