WATER PURIFIERS
KENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 9 in WATER PURIFIERS
Buying Intent
460
1st in category
Brand Trust
430
index value
Brand Desire
401
index value
As of Aug ’26, KENT records a Buying Intent index of 460, placing it 1st of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 430 and Brand Desire 401. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 658 | 835 | 832 |
| Oct ’25 | 525 | 637 | 648 |
| Nov ’25 | 630 | 682 | 730 |
| Dec ’25 | 644 | 474 | 627 |
| Jan ’26 | 738 | 712 | 800 |
| Feb ’26 | 683 | 472 | 644 |
| Mar ’26 | 637 | 312 | 526 |
| Apr ’26 | 364 | 486 | 472 |
| May ’26 | 450 | 176 | 346 |
| Jun ’26 | 323 | 344 | 371 |
| Jul ’26 | 443 | 566 | 565 |
| Aug ’26 | 430 | 401 | 460 |