WATER PURIFIERS
EUREKA FORBES — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 9 in WATER PURIFIERS
Buying Intent
7.57
6th in category
Brand Trust
1.02
index value
Brand Desire
12.05
index value
As of Sep ’26, EUREKA FORBES records a Buying Intent index of 7.57, placing it 6th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 1.02 and Brand Desire 12.05. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 1.10 | 0.67 |
| May ’26 | — | 2.44 | 1.50 |
| Jun ’26 | — | 2.21 | 1.35 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 1.02 | 12.05 | 7.57 |