WATER PURIFIERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 9 in WATER PURIFIERS
Buying Intent
2
7th in category
Brand Trust
—
index value
Brand Desire
3
index value
As of Aug ’26, BLUE STAR records a Buying Intent index of 2, placing it 7th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads — and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 199 | 166 | 203 |
| Sep ’25 | 195 | 551 | 417 |
| Oct ’25 | 69 | 37 | 60 |
| Nov ’25 | — | 25 | 15 |
| Dec ’25 | 12 | 12 | 15 |
| Jan ’26 | 13 | 2 | 9 |
| Feb ’26 | 3 | 9 | 10 |
| Apr ’26 | — | 16 | 9 |
| May ’26 | 25 | — | 14 |
| Jun ’26 | 1 | 3 | 2 |
| Jul ’26 | 4 | 2 | 4 |
| Aug ’26 | — | 3 | 2 |