WATER PURIFIERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 9 in WATER PURIFIERS
Buying Intent
1.88
8th in category
Brand Trust
2.04
index value
Brand Desire
2.11
index value
As of Sep ’26, BLUE STAR records a Buying Intent index of 1.88, placing it 8th of 9 brands measured in WATER PURIFIERS. Its Brand Trust index reads 2.04 and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 194.99 | 550.91 | 416.89 |
| Oct ’25 | 69.17 | 37.23 | 59.58 |
| Nov ’25 | — | 25.17 | 14.98 |
| Dec ’25 | 12.36 | 12.52 | 14.61 |
| Jan ’26 | 12.92 | 2.22 | 8.98 |
| Feb ’26 | 3.19 | 9.34 | 9.99 |
| Apr ’26 | — | 15.73 | 8.78 |
| May ’26 | 24.90 | — | 13.87 |
| Jun ’26 | 1.07 | 2.60 | 2.50 |
| Jul ’26 | 3.95 | 2.35 | 3.61 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 2.04 | 2.11 | 1.88 |