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BANK - PRIVATE — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 13 brands measured

As of Sep ’26, HDFC BANK leads BANK - PRIVATE on Buying Intent among 13 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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BANK - PRIVATE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	HDFC BANK	438.70	1073.64	842.36
2	ICICI BANK	519.52	350.19	477.56
3	AXIS BANK	196.00	225.56	233.72
4	KOTAK MAHINDRA BANK	64.63	125.51	104.37
5	IDBI BANK	88.85	28.82	52.92
6	IDFC FIRST BANK	23.60	65.73	50.36
7	YES BANK	18.93	37.55	26.93
8	FEDERAL BANK	25.92	17.63	22.85
9	BANDHAN BANK	6.18	20.57	15.90
10	INDUSIND BANK	14.46	6.18	11.49
11	RBL BANK	7.94	5.28	8.56
12	KARUR VYSYA BANK	3.06	—	1.55
13	CSB BANK	2.55	—	1.29