BANK - PRIVATE
ICICI BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 13 in BANK - PRIVATE
Buying Intent
477.56
2nd in category
Brand Trust
519.52
index value
Brand Desire
350.19
index value
As of Sep ’26, ICICI BANK records a Buying Intent index of 477.56, placing it 2nd of 13 brands measured in BANK - PRIVATE. Its Brand Trust index reads 519.52 and Brand Desire 350.19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 433.30 | 290.32 | 404.58 |
| Nov ’25 | 277.17 | 239.85 | 287.39 |
| Dec ’25 | 166.45 | 188.79 | 200.11 |
| Jan ’26 | 196.42 | 117.10 | 171.98 |
| Feb ’26 | 189.39 | 244.48 | 243.04 |
| Mar ’26 | 625.28 | 490.63 | 613.60 |
| Apr ’26 | 441.70 | 553.68 | 553.70 |
| May ’26 | 595.75 | 428.01 | 558.45 |
| Jun ’26 | 253.16 | 279.56 | 297.19 |
| Jul ’26 | 345.18 | 383.53 | 405.59 |
| Aug ’26 | 210.46 | 405.40 | 344.90 |
| Sep ’26 | 519.52 | 350.19 | 477.56 |