BANK - PRIVATE
ICICI BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 13 in BANK - PRIVATE
Buying Intent
387
2nd in category
Brand Trust
229
index value
Brand Desire
463
index value
As of Aug ’26, ICICI BANK records a Buying Intent index of 387, placing it 2nd of 13 brands measured in BANK - PRIVATE. Its Brand Trust index reads 229 and Brand Desire 463. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 54 | 134 | 105 |
| Oct ’25 | 433 | 290 | 405 |
| Nov ’25 | 277 | 240 | 287 |
| Dec ’25 | 166 | 189 | 200 |
| Jan ’26 | 196 | 117 | 172 |
| Feb ’26 | 189 | 244 | 243 |
| Mar ’26 | 632 | 494 | 618 |
| Apr ’26 | 445 | 593 | 578 |
| May ’26 | 638 | 439 | 584 |
| Jun ’26 | 262 | 293 | 310 |
| Jul ’26 | 396 | 407 | 447 |
| Aug ’26 | 229 | 463 | 387 |