BANK - PRIVATE
YES BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 13 in BANK - PRIVATE
Buying Intent
26
7th in category
Brand Trust
37
index value
Brand Desire
9
index value
As of Aug ’26, YES BANK records a Buying Intent index of 26, placing it 7th of 13 brands measured in BANK - PRIVATE. Its Brand Trust index reads 37 and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 13 | 25 | 22 |
| Oct ’25 | 36 | 38 | 41 |
| Nov ’25 | 12 | 14 | 15 |
| Dec ’25 | 9 | 5 | 8 |
| Jan ’26 | 8 | 21 | 18 |
| Feb ’26 | 10 | 7 | 9 |
| Mar ’26 | 4 | 9 | 10 |
| Apr ’26 | 23 | 3 | 14 |
| May ’26 | 16 | 18 | 19 |
| Jun ’26 | 33 | 7 | 20 |
| Jul ’26 | 14 | 9 | 20 |
| Aug ’26 | 37 | 9 | 26 |