BANK - PRIVATE
YES BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 13 in BANK - PRIVATE
Buying Intent
26.93
7th in category
Brand Trust
18.93
index value
Brand Desire
37.55
index value
As of Sep ’26, YES BANK records a Buying Intent index of 26.93, placing it 7th of 13 brands measured in BANK - PRIVATE. Its Brand Trust index reads 18.93 and Brand Desire 37.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 36.35 | 37.60 | 40.60 |
| Nov ’25 | 12.52 | 14.34 | 15.14 |
| Dec ’25 | 9.41 | 5.37 | 7.76 |
| Jan ’26 | 7.75 | 21.19 | 17.55 |
| Feb ’26 | 9.58 | 6.61 | 8.88 |
| Mar ’26 | 3.92 | 9.40 | 10.49 |
| Apr ’26 | 22.64 | 2.66 | 13.64 |
| May ’26 | 16.24 | 18.03 | 19.36 |
| Jun ’26 | 33.42 | 6.56 | 19.98 |
| Jul ’26 | 14.05 | 8.73 | 19.59 |
| Aug ’26 | 36.73 | 9.15 | 25.80 |
| Sep ’26 | 18.93 | 37.55 | 26.93 |