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WATCHES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, TITAN leads WATCHES on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | TITAN | 641.85 | 450.06 | 597.12 |
| 2 | FOSSIL | 286.00 | 228.06 | 288.38 |
| 3 | SONATA | 196.96 | 98.11 | 161.04 |
| 4 | CASIO | 140.53 | 121.43 | 145.17 |
| 5 | AJANTA | 5.10 | 31.06 | 22.47 |
| 6 | TIMEX | 4.63 | 26.47 | 16.84 |
| 7 | HMT | — | 1.69 | 1.03 |