WATCHES
SONATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 7 in WATCHES
Buying Intent
161.04
3rd in category
Brand Trust
196.96
index value
Brand Desire
98.11
index value
As of Sep ’26, SONATA records a Buying Intent index of 161.04, placing it 3rd of 7 brands measured in WATCHES. Its Brand Trust index reads 196.96 and Brand Desire 98.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 53.81 | 90.48 | 79.18 |
| Nov ’25 | 41.72 | 149.94 | 108.74 |
| Dec ’25 | 59.68 | 81.31 | 78.39 |
| Jan ’26 | 32.04 | 139.62 | 94.64 |
| Feb ’26 | 15.29 | 22.65 | 21.52 |
| Mar ’26 | 14.12 | 5.06 | 10.50 |
| Apr ’26 | 48.30 | 33.41 | 45.72 |
| May ’26 | 38.11 | 86.51 | 70.40 |
| Jun ’26 | 41.45 | 72.98 | 63.91 |
| Jul ’26 | 36.90 | 45.26 | 46.52 |
| Aug ’26 | 123.15 | 123.93 | 138.99 |
| Sep ’26 | 196.96 | 98.11 | 161.04 |