WATCHES
SONATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 10 in WATCHES
Buying Intent
64
4th in category
Brand Trust
41
index value
Brand Desire
73
index value
As of Jun ’26, SONATA records a Buying Intent index of 64, placing it 4th of 10 brands measured in WATCHES. Its Brand Trust index reads 41 and Brand Desire 73. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 88 | 206 | 161 |
| Aug ’25 | 75 | 166 | 134 |
| Sep ’25 | 80 | 85 | 93 |
| Oct ’25 | 54 | 90 | 79 |
| Nov ’25 | 42 | 150 | 109 |
| Dec ’25 | 60 | 81 | 78 |
| Jan ’26 | 32 | 140 | 95 |
| Feb ’26 | 15 | 23 | 22 |
| Mar ’26 | 14 | 5 | 10 |
| Apr ’26 | 48 | 33 | 46 |
| May ’26 | 38 | 86 | 70 |
| Jun ’26 | 41 | 73 | 64 |