WATCHES
SONATA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in WATCHES
Buying Intent
139
3rd in category
Brand Trust
123
index value
Brand Desire
124
index value
As of Aug ’26, SONATA records a Buying Intent index of 139, placing it 3rd of 9 brands measured in WATCHES. Its Brand Trust index reads 123 and Brand Desire 124. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 80 | 85 | 93 |
| Oct ’25 | 54 | 90 | 79 |
| Nov ’25 | 42 | 150 | 109 |
| Dec ’25 | 60 | 81 | 78 |
| Jan ’26 | 32 | 140 | 95 |
| Feb ’26 | 15 | 23 | 22 |
| Mar ’26 | 14 | 5 | 10 |
| Apr ’26 | 48 | 33 | 46 |
| May ’26 | 38 | 86 | 70 |
| Jun ’26 | 41 | 73 | 64 |
| Jul ’26 | 37 | 45 | 46 |
| Aug ’26 | 123 | 124 | 139 |