WATCHES
AJANTA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 7 in WATCHES
Buying Intent
22.47
5th in category
Brand Trust
5.10
index value
Brand Desire
31.06
index value
As of Sep ’26, AJANTA records a Buying Intent index of 22.47, placing it 5th of 7 brands measured in WATCHES. Its Brand Trust index reads 5.10 and Brand Desire 31.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 7.22 | 12.38 | 11.12 |
| Nov ’25 | 3.55 | 10.19 | 7.13 |
| Dec ’25 | 6.10 | 60.24 | 40.74 |
| Jan ’26 | 4.03 | 4.17 | 5.05 |
| Feb ’26 | 7.98 | — | 4.04 |
| Mar ’26 | 58.09 | 46.95 | 56.84 |
| Apr ’26 | 28.87 | 52.99 | 47.73 |
| May ’26 | 4.82 | 6.88 | 6.90 |
| Jun ’26 | 18.28 | 10.36 | 16.05 |
| Jul ’26 | 8.72 | 28.87 | 17.34 |
| Aug ’26 | 4.93 | 12.21 | 10.04 |
| Sep ’26 | 5.10 | 31.06 | 22.47 |