WATCHES
AJANTA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 9 in WATCHES
Buying Intent
10
6th in category
Brand Trust
5
index value
Brand Desire
12
index value
As of Aug ’26, AJANTA records a Buying Intent index of 10, placing it 6th of 9 brands measured in WATCHES. Its Brand Trust index reads 5 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | 6 | 8 |
| Oct ’25 | 7 | 12 | 11 |
| Nov ’25 | 4 | 10 | 7 |
| Dec ’25 | 6 | 60 | 41 |
| Jan ’26 | 4 | 4 | 5 |
| Feb ’26 | 8 | — | 4 |
| Mar ’26 | 58 | 47 | 57 |
| Apr ’26 | 29 | 53 | 48 |
| May ’26 | 5 | 7 | 7 |
| Jun ’26 | 18 | 10 | 16 |
| Jul ’26 | 9 | 29 | 17 |
| Aug ’26 | 5 | 12 | 10 |