WATCHES
FOSSIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 9 in WATCHES
Buying Intent
129
4th in category
Brand Trust
106
index value
Brand Desire
126
index value
As of Aug ’26, FOSSIL records a Buying Intent index of 129, placing it 4th of 9 brands measured in WATCHES. Its Brand Trust index reads 106 and Brand Desire 126. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 75 | 158 | 131 |
| Oct ’25 | 87 | 63 | 84 |
| Nov ’25 | 91 | 54 | 78 |
| Dec ’25 | 264 | 97 | 193 |
| Jan ’26 | 238 | 207 | 250 |
| Feb ’26 | 319 | 217 | 292 |
| Mar ’26 | 167 | 164 | 187 |
| Apr ’26 | 137 | 105 | 135 |
| May ’26 | 165 | 214 | 209 |
| Jun ’26 | 39 | 85 | 71 |
| Jul ’26 | 153 | 87 | 132 |
| Aug ’26 | 106 | 126 | 129 |