WATCHES
FOSSIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 7 in WATCHES
Buying Intent
288.38
2nd in category
Brand Trust
286.00
index value
Brand Desire
228.06
index value
As of Sep ’26, FOSSIL records a Buying Intent index of 288.38, placing it 2nd of 7 brands measured in WATCHES. Its Brand Trust index reads 286.00 and Brand Desire 228.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 87.08 | 63.17 | 83.95 |
| Nov ’25 | 90.63 | 54.05 | 78.37 |
| Dec ’25 | 263.60 | 97.15 | 192.74 |
| Jan ’26 | 237.59 | 207.00 | 249.45 |
| Feb ’26 | 319.27 | 216.64 | 292.49 |
| Mar ’26 | 167.03 | 164.56 | 187.39 |
| Apr ’26 | 136.90 | 104.89 | 134.79 |
| May ’26 | 165.26 | 217.13 | 210.32 |
| Jun ’26 | 38.71 | 85.39 | 71.17 |
| Jul ’26 | 153.50 | 86.78 | 132.27 |
| Aug ’26 | 106.71 | 126.14 | 129.72 |
| Sep ’26 | 286.00 | 228.06 | 288.38 |