WATCHES
HMT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 7 in WATCHES
Buying Intent
1.03
7th in category
Brand Trust
—
index value
Brand Desire
1.69
index value
As of Sep ’26, HMT records a Buying Intent index of 1.03, placing it 7th of 7 brands measured in WATCHES. Its Brand Trust index reads — and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 10.18 | 6.19 |
| Oct ’25 | 16.86 | 9.68 | 15.47 |
| Nov ’25 | 7.10 | 6.34 | 7.87 |
| Dec ’25 | 4.88 | — | 2.46 |
| Mar ’26 | — | 4.03 | 2.47 |
| Apr ’26 | 3.19 | 8.69 | 7.49 |
| May ’26 | 3.36 | — | 1.70 |
| Jun ’26 | 7.97 | 3.47 | 6.98 |
| Jul ’26 | 7.42 | 2.62 | 7.34 |
| Aug ’26 | 1.97 | 1.63 | 1.99 |
| Sep ’26 | — | 1.69 | 1.03 |