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FAST FASHION — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 4 brands measured · category Trust 0
As of Aug ’26, ZARA leads FAST FASHION on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZARA | 292 | 392 | 380 |
| 2 | H&M | 71 | 52 | 70 |
| 3 | MAX | 62 | 52 | 64 |
| 4 | OWND! | 12 | 36 | 27 |