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FAST FASHION — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, ZARA leads FAST FASHION on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZARA | 210.02 | 110.44 | 178.67 |
| 2 | H&M | 48.85 | 73.07 | 64.89 |
| 3 | MAX | 42.01 | 35.00 | 43.32 |
| 4 | OWND! | 3.49 | 5.46 | 4.90 |