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FAST FASHION — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 5 brands measured · category Trust 0
As of Jun ’26, ZARA leads FAST FASHION on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZARA | 162 | 206 | 196 |
| 2 | H&M | 66 | 98 | 94 |
| 3 | GAP | 20 | 29 | 28 |
| 4 | MAX | 3 | 12 | 9 |
| 5 | OWND! | 7 | 9 | 9 |