FAST FASHION
ZARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in FAST FASHION
Buying Intent
380
1st in category
Brand Trust
292
index value
Brand Desire
392
index value
As of Aug ’26, ZARA records a Buying Intent index of 380, placing it 1st of 4 brands measured in FAST FASHION. Its Brand Trust index reads 292 and Brand Desire 392. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 145 | 130 | 153 |
| Oct ’25 | 185 | 361 | 303 |
| Nov ’25 | 291 | 443 | 406 |
| Dec ’25 | 216 | 670 | 491 |
| Jan ’26 | 398 | 218 | 335 |
| Feb ’26 | 116 | 227 | 190 |
| Mar ’26 | 171 | 64 | 117 |
| Apr ’26 | 807 | 583 | 775 |
| May ’26 | 260 | 282 | 302 |
| Jun ’26 | 162 | 206 | 196 |
| Jul ’26 | 159 | 284 | 248 |
| Aug ’26 | 292 | 392 | 380 |