FAST FASHION
ZARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in FAST FASHION
Buying Intent
178.67
1st in category
Brand Trust
210.02
index value
Brand Desire
110.44
index value
As of Sep ’26, ZARA records a Buying Intent index of 178.67, placing it 1st of 4 brands measured in FAST FASHION. Its Brand Trust index reads 210.02 and Brand Desire 110.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 184.92 | 360.84 | 302.55 |
| Nov ’25 | 290.55 | 442.70 | 406.51 |
| Dec ’25 | 216.38 | 670.40 | 490.88 |
| Jan ’26 | 398.10 | 217.73 | 335.14 |
| Feb ’26 | 116.41 | 227.02 | 189.55 |
| Mar ’26 | 162.03 | 62.32 | 111.69 |
| Apr ’26 | 797.83 | 577.68 | 766.83 |
| May ’26 | 257.23 | 271.45 | 294.66 |
| Jun ’26 | 174.52 | 156.89 | 168.85 |
| Jul ’26 | 158.98 | 279.56 | 245.35 |
| Aug ’26 | 270.30 | 359.34 | 349.26 |
| Sep ’26 | 210.02 | 110.44 | 178.67 |