FAST FASHION
OWND! — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 4 in FAST FASHION
Buying Intent
27
4th in category
Brand Trust
12
index value
Brand Desire
36
index value
As of Aug ’26, OWND! records a Buying Intent index of 27, placing it 4th of 4 brands measured in FAST FASHION. Its Brand Trust index reads 12 and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 3 | — | 2 |
| Dec ’25 | 9 | 1 | 6 |
| Jan ’26 | 0 | 9 | 2 |
| Feb ’26 | 6 | 10 | 8 |
| May ’26 | 15 | 2 | 8 |
| Jun ’26 | 7 | 9 | 9 |
| Jul ’26 | 9 | 4 | 6 |
| Aug ’26 | 12 | 36 | 27 |