FAST FASHION
OWND! — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 4 in FAST FASHION
Buying Intent
4.90
4th in category
Brand Trust
3.49
index value
Brand Desire
5.46
index value
As of Sep ’26, OWND! records a Buying Intent index of 4.90, placing it 4th of 4 brands measured in FAST FASHION. Its Brand Trust index reads 3.49 and Brand Desire 5.46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 2.90 | — | 1.47 |
| Dec ’25 | 8.73 | 1.34 | 6.16 |
| Jan ’26 | 0.34 | 8.71 | 1.57 |
| Feb ’26 | 5.99 | 9.76 | 8.39 |
| May ’26 | 15.05 | 1.83 | 8.51 |
| Jun ’26 | 7.30 | 8.89 | 9.15 |
| Jul ’26 | 9.07 | 3.66 | 5.57 |
| Aug ’26 | 12.09 | 36.00 | 27.04 |
| Sep ’26 | 3.49 | 5.46 | 4.90 |