FAST FASHION
OWND! — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 5 in FAST FASHION
Buying Intent
9
5th in category
Brand Trust
7
index value
Brand Desire
9
index value
As of Jun ’26, OWND! records a Buying Intent index of 9, placing it 5th of 5 brands measured in FAST FASHION. Its Brand Trust index reads 7 and Brand Desire 9. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 3 | — | 2 |
| Dec ’25 | 9 | 1 | 6 |
| Jan ’26 | 0 | 9 | 2 |
| Feb ’26 | 6 | 10 | 8 |
| May ’26 | 15 | 2 | 8 |
| Jun ’26 | 7 | 9 | 9 |