FAST FASHION
MAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 5 in FAST FASHION
Buying Intent
9
4th in category
Brand Trust
3
index value
Brand Desire
12
index value
As of Jun ’26, MAX records a Buying Intent index of 9, placing it 4th of 5 brands measured in FAST FASHION. Its Brand Trust index reads 3 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 158 | 142 | 167 |
| Aug ’25 | 77 | 100 | 100 |
| Sep ’25 | 43 | 30 | 40 |
| Oct ’25 | 20 | 21 | 22 |
| Nov ’25 | 19 | 42 | 36 |
| Dec ’25 | 92 | 89 | 100 |
| Jan ’26 | 92 | 58 | 83 |
| Feb ’26 | 50 | 66 | 66 |
| Mar ’26 | 130 | 114 | 133 |
| Apr ’26 | 29 | 30 | 34 |
| May ’26 | 52 | 30 | 40 |
| Jun ’26 | 3 | 12 | 9 |