FAST FASHION
MAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in FAST FASHION
Buying Intent
43.32
3rd in category
Brand Trust
42.01
index value
Brand Desire
35.00
index value
As of Sep ’26, MAX records a Buying Intent index of 43.32, placing it 3rd of 4 brands measured in FAST FASHION. Its Brand Trust index reads 42.01 and Brand Desire 35.00. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19.94 | 20.92 | 22.53 |
| Nov ’25 | 18.88 | 41.45 | 35.60 |
| Dec ’25 | 92.12 | 88.79 | 100.28 |
| Jan ’26 | 91.93 | 57.77 | 82.80 |
| Feb ’26 | 50.12 | 66.00 | 65.47 |
| Mar ’26 | 130.44 | 113.70 | 133.41 |
| Apr ’26 | 28.65 | 30.54 | 33.72 |
| May ’26 | 51.71 | 29.53 | 39.64 |
| Jun ’26 | 3.29 | 12.52 | 9.38 |
| Jul ’26 | 32.84 | 34.38 | 36.38 |
| Aug ’26 | 62.10 | 52.56 | 63.84 |
| Sep ’26 | 42.01 | 35.00 | 43.32 |