FAST FASHION
MAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 4 in FAST FASHION
Buying Intent
64
3rd in category
Brand Trust
62
index value
Brand Desire
52
index value
As of Aug ’26, MAX records a Buying Intent index of 64, placing it 3rd of 4 brands measured in FAST FASHION. Its Brand Trust index reads 62 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 43 | 30 | 40 |
| Oct ’25 | 20 | 21 | 22 |
| Nov ’25 | 19 | 42 | 36 |
| Dec ’25 | 92 | 89 | 100 |
| Jan ’26 | 92 | 58 | 83 |
| Feb ’26 | 50 | 66 | 66 |
| Mar ’26 | 130 | 114 | 133 |
| Apr ’26 | 29 | 30 | 34 |
| May ’26 | 52 | 30 | 40 |
| Jun ’26 | 3 | 12 | 9 |
| Jul ’26 | 33 | 34 | 36 |
| Aug ’26 | 62 | 52 | 64 |