FAST FASHION
H&M — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 5 in FAST FASHION
Buying Intent
94
2nd in category
Brand Trust
66
index value
Brand Desire
98
index value
As of Jun ’26, H&M records a Buying Intent index of 94, placing it 2nd of 5 brands measured in FAST FASHION. Its Brand Trust index reads 66 and Brand Desire 98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 16 | 23 | 22 |
| Jun ’25 | 38 | 94 | 49 |
| Jul ’25 | 44 | 21 | 36 |
| Aug ’25 | 11 | 37 | 29 |
| Sep ’25 | 11 | 19 | 25 |
| Oct ’25 | 43 | 85 | 72 |
| Nov ’25 | 35 | 65 | 55 |
| Dec ’25 | 43 | 164 | 103 |
| Mar ’26 | 3 | 17 | 12 |
| Apr ’26 | 129 | 182 | 174 |
| May ’26 | 103 | 80 | 101 |
| Jun ’26 | 66 | 98 | 94 |