FAST FASHION
H&M — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in FAST FASHION
Buying Intent
64.89
2nd in category
Brand Trust
48.85
index value
Brand Desire
73.07
index value
As of Sep ’26, H&M records a Buying Intent index of 64.89, placing it 2nd of 4 brands measured in FAST FASHION. Its Brand Trust index reads 48.85 and Brand Desire 73.07. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 10.81 | 37.38 | 28.65 |
| Sep ’25 | 10.82 | 19.32 | 24.75 |
| Oct ’25 | 43.07 | 84.83 | 72.50 |
| Nov ’25 | 34.74 | 64.57 | 54.72 |
| Dec ’25 | 42.81 | 163.95 | 103.27 |
| Mar ’26 | 2.61 | 16.69 | 11.89 |
| Apr ’26 | 128.54 | 182.03 | 173.63 |
| May ’26 | 102.95 | 80.30 | 101.01 |
| Jun ’26 | 65.72 | 97.62 | 94.00 |
| Jul ’26 | 26.49 | 52.87 | 44.24 |
| Aug ’26 | 71.36 | 51.76 | 69.87 |
| Sep ’26 | 48.85 | 73.07 | 64.89 |