FAST FASHION
H&M — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in FAST FASHION
Buying Intent
70
2nd in category
Brand Trust
71
index value
Brand Desire
52
index value
As of Aug ’26, H&M records a Buying Intent index of 70, placing it 2nd of 4 brands measured in FAST FASHION. Its Brand Trust index reads 71 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 44 | 21 | 36 |
| Aug ’25 | 11 | 37 | 29 |
| Sep ’25 | 11 | 19 | 25 |
| Oct ’25 | 43 | 85 | 72 |
| Nov ’25 | 35 | 65 | 55 |
| Dec ’25 | 43 | 164 | 103 |
| Mar ’26 | 3 | 17 | 12 |
| Apr ’26 | 129 | 182 | 174 |
| May ’26 | 103 | 80 | 101 |
| Jun ’26 | 66 | 98 | 94 |
| Jul ’26 | 26 | 53 | 44 |
| Aug ’26 | 71 | 52 | 70 |