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PAPER — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, JK PAPER leads PAPER on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JK PAPER | 37.65 | 20.24 | 32.03 |
| 2 | ITC PAPERBOARDS | 52.85 | — | 29.40 |
| 3 | ANDHRA PAPER | 2.55 | 4.55 | 4.03 |
| 4 | REFLECTION | 1.02 | 3.86 | 3.32 |
| 5 | ORIENT PAPER | 2.78 | 1.06 | 2.39 |
| 6 | XEROX | — | 3.38 | 2.06 |