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PAPER — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 5 brands measured · category Trust 0
As of Aug ’26, JK PAPER leads PAPER on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | JK PAPER | 65 | 86 | 84 |
| 2 | ITC PAPERBOARDS | 11 | 1 | 6 |
| 3 | ANDHRA PAPER | 2 | 3 | 3 |
| 4 | ORIENT PAPER | — | 5 | 3 |
| 5 | REFLECTION | 1 | — | 1 |