PAPER

ITC PAPERBOARDS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 6 in PAPER

Buying Intent

29.40

2nd in category

Brand Trust

52.85

index value

Brand Desire

—

index value

As of Sep ’26, ITC PAPERBOARDS records a Buying Intent index of 29.40, placing it 2nd of 6 brands measured in PAPER. Its Brand Trust index reads 52.85 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jun ’26	—	3.31	2.02
Jul ’26	—	4.61	2.79
Aug ’26	10.86	0.82	6.56
Sep ’26	52.85	—	29.40

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