PAPER
ITC PAPERBOARDS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in PAPER
Buying Intent
6
2nd in category
Brand Trust
11
index value
Brand Desire
1
index value
As of Aug ’26, ITC PAPERBOARDS records a Buying Intent index of 6, placing it 2nd of 5 brands measured in PAPER. Its Brand Trust index reads 11 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3 | 2 |
| Jul ’26 | — | 5 | 3 |
| Aug ’26 | 11 | 1 | 6 |