PAPER
JK PAPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in PAPER
Buying Intent
84
1st in category
Brand Trust
65
index value
Brand Desire
86
index value
As of Aug ’26, JK PAPER records a Buying Intent index of 84, placing it 1st of 5 brands measured in PAPER. Its Brand Trust index reads 65 and Brand Desire 86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | — | 1 |
| Mar ’26 | 6 | 9 | 9 |
| Apr ’26 | 5 | 10 | 9 |
| May ’26 | 1 | 2 | 2 |
| Jun ’26 | — | 5 | 3 |
| Jul ’26 | 32 | 22 | 30 |
| Aug ’26 | 65 | 86 | 84 |