PAPER
JK PAPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in PAPER
Buying Intent
32.03
1st in category
Brand Trust
37.65
index value
Brand Desire
20.24
index value
As of Sep ’26, JK PAPER records a Buying Intent index of 32.03, placing it 1st of 6 brands measured in PAPER. Its Brand Trust index reads 37.65 and Brand Desire 20.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2.47 | — | 1.25 |
| Mar ’26 | 5.57 | 8.76 | 9.27 |
| Apr ’26 | 5.32 | 9.64 | 8.58 |
| May ’26 | 1.12 | 2.32 | 1.69 |
| Jun ’26 | — | 5.29 | 3.23 |
| Jul ’26 | 31.71 | 21.56 | 29.62 |
| Aug ’26 | 64.84 | 85.77 | 84.72 |
| Sep ’26 | 37.65 | 20.24 | 32.03 |