PAPER
JK PAPER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 2 in PAPER
Buying Intent
3
1st in category
Brand Trust
—
index value
Brand Desire
5
index value
As of Jun ’26, JK PAPER records a Buying Intent index of 3, placing it 1st of 2 brands measured in PAPER. Its Brand Trust index reads — and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 2 | — | 1 |
| Mar ’26 | 6 | 9 | 9 |
| Apr ’26 | 5 | 10 | 9 |
| May ’26 | 1 | 2 | 2 |
| Jun ’26 | — | 5 | 3 |