PAPER

REFLECTION — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 4th of 6 in PAPER

Buying Intent

3.32

4th in category

Brand Trust

1.02

index value

Brand Desire

3.86

index value

As of Sep ’26, REFLECTION records a Buying Intent index of 3.32, placing it 4th of 6 brands measured in PAPER. Its Brand Trust index reads 1.02 and Brand Desire 3.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Aug ’26	1.23	—	0.62
Sep ’26	1.02	3.86	3.32

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