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SOAPS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 14 brands measured

As of Sep ’26, DOVE leads SOAPS on Buying Intent among 14 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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SOAPS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	DOVE	120.09	201.67	180.95
2	LUX	27.89	44.80	41.73
3	PEARS	36.44	28.81	32.25
4	CINTHOL	23.31	10.96	19.15
5	REXONA	6.55	13.15	11.48
6	SANTOOR	5.01	21.10	10.54
7	LIRIL	1.02	11.20	7.28
8	VIVEL	—	9.21	5.61
9	HAMAM	—	4.55	2.77
10	GRACE	—	4.22	2.58
11	MOTI	3.06	1.06	1.88
12	IMPERIAL LEATHER	2.55	—	1.29
13	MCAFFEINE	2.04	—	1.03
14	NIRMA	—	0.84	0.52