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SOAPS — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 13 brands measured · category Trust 1
As of Aug ’26, DOVE leads SOAPS on Buying Intent among 13 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | DOVE | 137 | 153 | 162 |
| 2 | NIVEA | 117 | 165 | 157 |
| 3 | LUX | 50 | 70 | 65 |
| 4 | SANTOOR | 60 | 52 | 64 |
| 5 | CINTHOL | 46 | 43 | 51 |
| 6 | PEARS | 60 | 28 | 50 |
| 7 | JO | 7 | 3 | 6 |
| 8 | REXONA | 4 | 4 | 6 |
| 9 | LIRIL | 3 | 5 | 5 |
| 10 | HAMAM | 6 | 3 | 5 |
| 11 | GRACE | 1 | 2 | 1 |
| 12 | WIPRO | — | 2 | 1 |
| 13 | VIVEL | 1 | — | 1 |