SOAPS
LUX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 14 in SOAPS
Buying Intent
41.73
2nd in category
Brand Trust
27.89
index value
Brand Desire
44.80
index value
As of Sep ’26, LUX records a Buying Intent index of 41.73, placing it 2nd of 14 brands measured in SOAPS. Its Brand Trust index reads 27.89 and Brand Desire 44.80. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 235.44 | 189.16 | 237.27 |
| Nov ’25 | 80.25 | 137.94 | 121.73 |
| Dec ’25 | 101.36 | 109.47 | 107.13 |
| Jan ’26 | 49.99 | 113.30 | 86.51 |
| Feb ’26 | 119.80 | 75.96 | 108.72 |
| Mar ’26 | 7.14 | 1.15 | 4.38 |
| Apr ’26 | 160.22 | 183.13 | 191.27 |
| May ’26 | 115.98 | 210.57 | 183.31 |
| Jun ’26 | 121.92 | 123.18 | 137.27 |
| Jul ’26 | 32.37 | 60.82 | 53.27 |
| Aug ’26 | 50.12 | 70.41 | 65.01 |
| Sep ’26 | 27.89 | 44.80 | 41.73 |