SOAPS
LUX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 13 in SOAPS
Buying Intent
65
3rd in category
Brand Trust
50
index value
Brand Desire
70
index value
As of Aug ’26, LUX records a Buying Intent index of 65, placing it 3rd of 13 brands measured in SOAPS. Its Brand Trust index reads 50 and Brand Desire 70. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 190 | 190 | 212 |
| Oct ’25 | 235 | 189 | 237 |
| Nov ’25 | 80 | 138 | 122 |
| Dec ’25 | 101 | 110 | 107 |
| Jan ’26 | 50 | 113 | 86 |
| Feb ’26 | 120 | 76 | 109 |
| Mar ’26 | 7 | 3 | 5 |
| Apr ’26 | 160 | 183 | 191 |
| May ’26 | 116 | 208 | 182 |
| Jun ’26 | 127 | 127 | 142 |
| Jul ’26 | 72 | 108 | 102 |
| Aug ’26 | 50 | 70 | 65 |