SOAPS
LUX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 16 in SOAPS
Buying Intent
142
3rd in category
Brand Trust
127
index value
Brand Desire
127
index value
As of Jun ’26, LUX records a Buying Intent index of 142, placing it 3rd of 16 brands measured in SOAPS. Its Brand Trust index reads 127 and Brand Desire 127. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 129 | 202 | 184 |
| Aug ’25 | 186 | 220 | 228 |
| Sep ’25 | 190 | 190 | 212 |
| Oct ’25 | 235 | 189 | 237 |
| Nov ’25 | 80 | 138 | 122 |
| Dec ’25 | 101 | 110 | 107 |
| Jan ’26 | 50 | 113 | 86 |
| Feb ’26 | 120 | 76 | 109 |
| Mar ’26 | 7 | 3 | 5 |
| Apr ’26 | 160 | 183 | 191 |
| May ’26 | 116 | 208 | 182 |
| Jun ’26 | 127 | 127 | 142 |