SOAPS
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 13 in SOAPS
Buying Intent
162
1st in category
Brand Trust
137
index value
Brand Desire
153
index value
As of Aug ’26, DOVE records a Buying Intent index of 162, placing it 1st of 13 brands measured in SOAPS. Its Brand Trust index reads 137 and Brand Desire 153. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 282 | 179 | 247 |
| Oct ’25 | 161 | 128 | 162 |
| Nov ’25 | 227 | 220 | 249 |
| Dec ’25 | 213 | 237 | 253 |
| Jan ’26 | 483 | 665 | 637 |
| Feb ’26 | 443 | 468 | 508 |
| Mar ’26 | 220 | 295 | 286 |
| Apr ’26 | 322 | 295 | 339 |
| May ’26 | 180 | 237 | 228 |
| Jun ’26 | 199 | 207 | 226 |
| Jul ’26 | 155 | 238 | 219 |
| Aug ’26 | 137 | 153 | 162 |