SOAPS
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 14 in SOAPS
Buying Intent
180.95
1st in category
Brand Trust
120.09
index value
Brand Desire
201.67
index value
As of Sep ’26, DOVE records a Buying Intent index of 180.95, placing it 1st of 14 brands measured in SOAPS. Its Brand Trust index reads 120.09 and Brand Desire 201.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 160.76 | 127.97 | 161.45 |
| Nov ’25 | 226.57 | 219.46 | 248.64 |
| Dec ’25 | 212.67 | 236.99 | 253.21 |
| Jan ’26 | 482.87 | 664.95 | 636.64 |
| Feb ’26 | 442.65 | 467.55 | 508.25 |
| Mar ’26 | 219.71 | 294.83 | 285.79 |
| Apr ’26 | 322.29 | 295.34 | 338.80 |
| May ’26 | 180.53 | 237.71 | 227.93 |
| Jun ’26 | 202.14 | 197.06 | 222.58 |
| Jul ’26 | 154.67 | 238.35 | 219.58 |
| Aug ’26 | 126.46 | 153.25 | 156.69 |
| Sep ’26 | 120.09 | 201.67 | 180.95 |