SOAPS
DOVE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 16 in SOAPS
Buying Intent
226
1st in category
Brand Trust
199
index value
Brand Desire
207
index value
As of Jun ’26, DOVE records a Buying Intent index of 226, placing it 1st of 16 brands measured in SOAPS. Its Brand Trust index reads 199 and Brand Desire 207. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 310 | 167 | 264 |
| Aug ’25 | 124 | 218 | 191 |
| Sep ’25 | 282 | 179 | 247 |
| Oct ’25 | 161 | 128 | 162 |
| Nov ’25 | 227 | 220 | 249 |
| Dec ’25 | 213 | 237 | 253 |
| Jan ’26 | 483 | 665 | 637 |
| Feb ’26 | 443 | 468 | 508 |
| Mar ’26 | 220 | 295 | 286 |
| Apr ’26 | 322 | 295 | 339 |
| May ’26 | 180 | 237 | 228 |
| Jun ’26 | 199 | 207 | 226 |