SOAPS
REXONA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 14 in SOAPS
Buying Intent
11.48
5th in category
Brand Trust
6.55
index value
Brand Desire
13.15
index value
As of Sep ’26, REXONA records a Buying Intent index of 11.48, placing it 5th of 14 brands measured in SOAPS. Its Brand Trust index reads 6.55 and Brand Desire 13.15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 24.54 | 44.22 | 39.13 |
| Nov ’25 | 32.47 | 28.60 | 34.35 |
| Dec ’25 | 6.66 | 11.63 | 11.24 |
| Jan ’26 | 2.02 | 6.97 | 3.52 |
| Feb ’26 | — | 2.64 | 1.61 |
| Mar ’26 | 40.68 | 25.57 | 35.76 |
| Apr ’26 | 5.31 | 9.78 | 9.75 |
| May ’26 | 62.05 | 25.94 | 48.48 |
| Jun ’26 | 51.12 | 4.79 | 29.03 |
| Jul ’26 | 8.23 | 15.59 | 13.95 |
| Aug ’26 | 19.82 | 7.10 | 14.66 |
| Sep ’26 | 6.55 | 13.15 | 11.48 |