SOAPS
REXONA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 13 in SOAPS
Buying Intent
6
8th in category
Brand Trust
4
index value
Brand Desire
4
index value
As of Aug ’26, REXONA records a Buying Intent index of 6, placing it 8th of 13 brands measured in SOAPS. Its Brand Trust index reads 4 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 38 | 32 | 40 |
| Sep ’25 | 66 | 72 | 78 |
| Oct ’25 | 24 | 44 | 39 |
| Nov ’25 | 32 | 29 | 34 |
| Dec ’25 | 7 | 12 | 11 |
| Jan ’26 | 2 | 7 | 4 |
| Feb ’26 | — | 3 | 2 |
| Apr ’26 | 4 | 1 | 3 |
| May ’26 | 6 | 18 | 15 |
| Jun ’26 | 8 | 2 | 4 |
| Jul ’26 | 4 | 8 | 7 |
| Aug ’26 | 4 | 4 | 6 |