SOAPS
CINTHOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 16 in SOAPS
Buying Intent
27
7th in category
Brand Trust
25
index value
Brand Desire
22
index value
As of Jun ’26, CINTHOL records a Buying Intent index of 27, placing it 7th of 16 brands measured in SOAPS. Its Brand Trust index reads 25 and Brand Desire 22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 7 | 10 | 10 |
| Aug ’25 | 2 | 13 | 10 |
| Sep ’25 | 14 | 1 | 8 |
| Oct ’25 | 28 | 7 | 14 |
| Nov ’25 | 26 | 22 | 20 |
| Dec ’25 | 11 | 30 | 32 |
| Jan ’26 | 10 | 14 | 13 |
| Feb ’26 | — | 10 | 6 |
| Mar ’26 | 15 | 75 | 52 |
| Apr ’26 | 6 | 52 | 30 |
| May ’26 | 34 | 28 | 34 |
| Jun ’26 | 25 | 22 | 27 |