SOAPS
CINTHOL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 14 in SOAPS
Buying Intent
19.15
4th in category
Brand Trust
23.31
index value
Brand Desire
10.96
index value
As of Sep ’26, CINTHOL records a Buying Intent index of 19.15, placing it 4th of 14 brands measured in SOAPS. Its Brand Trust index reads 23.31 and Brand Desire 10.96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 28.25 | 7.39 | 13.59 |
| Nov ’25 | 25.78 | 21.85 | 20.21 |
| Dec ’25 | 10.80 | 30.24 | 31.47 |
| Jan ’26 | 9.90 | 14.54 | 12.84 |
| Feb ’26 | — | 10.06 | 6.14 |
| Mar ’26 | 14.88 | 75.13 | 51.77 |
| Apr ’26 | 5.52 | 52.21 | 30.55 |
| May ’26 | 27.89 | 27.75 | 29.82 |
| Jun ’26 | 14.80 | 15.79 | 17.68 |
| Jul ’26 | 32.38 | 22.98 | 30.55 |
| Aug ’26 | 38.25 | 35.10 | 42.30 |
| Sep ’26 | 23.31 | 10.96 | 19.15 |