SOAPS
LIRIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 13 in SOAPS
Buying Intent
5
9th in category
Brand Trust
3
index value
Brand Desire
5
index value
As of Aug ’26, LIRIL records a Buying Intent index of 5, placing it 9th of 13 brands measured in SOAPS. Its Brand Trust index reads 3 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 24 | 16 | 23 |
| Oct ’25 | 13 | 2 | 8 |
| Nov ’25 | 24 | 13 | 20 |
| Dec ’25 | 11 | 15 | 16 |
| Jan ’26 | 32 | 13 | 26 |
| Feb ’26 | 6 | 8 | 8 |
| Mar ’26 | 12 | 5 | 10 |
| Apr ’26 | — | 11 | 7 |
| May ’26 | 25 | 20 | 26 |
| Jun ’26 | 5 | 10 | 10 |
| Jul ’26 | 3 | 7 | 6 |
| Aug ’26 | 3 | 5 | 5 |