SOAPS
LIRIL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 14 in SOAPS
Buying Intent
7.28
7th in category
Brand Trust
1.02
index value
Brand Desire
11.20
index value
As of Sep ’26, LIRIL records a Buying Intent index of 7.28, placing it 7th of 14 brands measured in SOAPS. Its Brand Trust index reads 1.02 and Brand Desire 11.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 13.20 | 2.02 | 8.38 |
| Nov ’25 | 24.11 | 13.14 | 19.80 |
| Dec ’25 | 11.09 | 14.95 | 15.73 |
| Jan ’26 | 32.19 | 12.94 | 25.52 |
| Feb ’26 | 6.01 | 7.92 | 7.63 |
| Mar ’26 | 11.49 | 4.60 | 9.76 |
| Apr ’26 | — | 10.96 | 6.70 |
| May ’26 | 25.16 | 20.55 | 25.94 |
| Jun ’26 | 5.23 | 10.36 | 9.77 |
| Jul ’26 | 2.63 | 6.96 | 6.36 |
| Aug ’26 | 2.96 | 5.13 | 5.31 |
| Sep ’26 | 1.02 | 11.20 | 7.28 |