SOAPS
PEARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 14 in SOAPS
Buying Intent
32.25
3rd in category
Brand Trust
36.44
index value
Brand Desire
28.81
index value
As of Sep ’26, PEARS records a Buying Intent index of 32.25, placing it 3rd of 14 brands measured in SOAPS. Its Brand Trust index reads 36.44 and Brand Desire 28.81. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 79.89 | 157.20 | 132.97 |
| Nov ’25 | 77.35 | 47.10 | 69.30 |
| Dec ’25 | 30.87 | 23.76 | 29.24 |
| Jan ’26 | 8.07 | 50.62 | 41.62 |
| Feb ’26 | 4.79 | 9.51 | 10.26 |
| Mar ’26 | — | 3.45 | 2.11 |
| Apr ’26 | 22.59 | 82.03 | 56.43 |
| May ’26 | 11.69 | 14.13 | 15.06 |
| Jun ’26 | 10.25 | 38.82 | 29.85 |
| Jul ’26 | 41.42 | 36.12 | 43.30 |
| Aug ’26 | 60.53 | 27.95 | 50.02 |
| Sep ’26 | 36.44 | 28.81 | 32.25 |