SOAPS
PEARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 13 in SOAPS
Buying Intent
50
6th in category
Brand Trust
60
index value
Brand Desire
28
index value
As of Aug ’26, PEARS records a Buying Intent index of 50, placing it 6th of 13 brands measured in SOAPS. Its Brand Trust index reads 60 and Brand Desire 28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 45 | 21 | 36 |
| Oct ’25 | 80 | 157 | 133 |
| Nov ’25 | 77 | 47 | 69 |
| Dec ’25 | 31 | 24 | 29 |
| Jan ’26 | 8 | 51 | 42 |
| Feb ’26 | 5 | 10 | 10 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 23 | 82 | 56 |
| May ’26 | 12 | 14 | 15 |
| Jun ’26 | 10 | 39 | 30 |
| Jul ’26 | 41 | 36 | 43 |
| Aug ’26 | 60 | 28 | 50 |