SOAPS
PEARS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 16 in SOAPS
Buying Intent
30
5th in category
Brand Trust
10
index value
Brand Desire
39
index value
As of Jun ’26, PEARS records a Buying Intent index of 30, placing it 5th of 16 brands measured in SOAPS. Its Brand Trust index reads 10 and Brand Desire 39. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 17 | 13 |
| Aug ’25 | 20 | 30 | 26 |
| Sep ’25 | 45 | 21 | 36 |
| Oct ’25 | 80 | 157 | 133 |
| Nov ’25 | 77 | 47 | 69 |
| Dec ’25 | 31 | 24 | 29 |
| Jan ’26 | 8 | 51 | 42 |
| Feb ’26 | 5 | 10 | 10 |
| Mar ’26 | — | 3 | 2 |
| Apr ’26 | 23 | 82 | 56 |
| May ’26 | 12 | 14 | 15 |
| Jun ’26 | 10 | 39 | 30 |