SOAPS
SANTOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 13 in SOAPS
Buying Intent
64
4th in category
Brand Trust
60
index value
Brand Desire
52
index value
As of Aug ’26, SANTOOR records a Buying Intent index of 64, placing it 4th of 13 brands measured in SOAPS. Its Brand Trust index reads 60 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 54 | 78 | 72 |
| Oct ’25 | 43 | 58 | 57 |
| Nov ’25 | 30 | 21 | 24 |
| Dec ’25 | 28 | 33 | 35 |
| Jan ’26 | 53 | 82 | 74 |
| Feb ’26 | 7 | 22 | 15 |
| Mar ’26 | 17 | 10 | 14 |
| Apr ’26 | 37 | 36 | 39 |
| May ’26 | 57 | 31 | 50 |
| Jun ’26 | 18 | 56 | 42 |
| Jul ’26 | 37 | 43 | 45 |
| Aug ’26 | 60 | 52 | 64 |