SOAPS
SANTOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 14 in SOAPS
Buying Intent
10.54
6th in category
Brand Trust
5.01
index value
Brand Desire
21.10
index value
As of Sep ’26, SANTOOR records a Buying Intent index of 10.54, placing it 6th of 14 brands measured in SOAPS. Its Brand Trust index reads 5.01 and Brand Desire 21.10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 42.69 | 57.92 | 56.64 |
| Nov ’25 | 29.59 | 20.83 | 24.28 |
| Dec ’25 | 28.50 | 32.59 | 34.96 |
| Jan ’26 | 52.84 | 81.59 | 73.47 |
| Feb ’26 | 7.16 | 22.04 | 14.89 |
| Mar ’26 | 17.07 | 9.89 | 14.11 |
| Apr ’26 | 37.21 | 35.85 | 38.91 |
| May ’26 | 56.94 | 30.86 | 49.77 |
| Jun ’26 | 18.28 | 53.59 | 40.52 |
| Jul ’26 | 37.11 | 42.86 | 44.79 |
| Aug ’26 | 57.48 | 52.20 | 62.71 |
| Sep ’26 | 5.01 | 21.10 | 10.54 |