SOAPS
SANTOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 16 in SOAPS
Buying Intent
42
4th in category
Brand Trust
18
index value
Brand Desire
56
index value
As of Jun ’26, SANTOOR records a Buying Intent index of 42, placing it 4th of 16 brands measured in SOAPS. Its Brand Trust index reads 18 and Brand Desire 56. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 49 | 25 | 42 |
| Aug ’25 | 108 | 35 | 81 |
| Sep ’25 | 54 | 78 | 72 |
| Oct ’25 | 43 | 58 | 57 |
| Nov ’25 | 30 | 21 | 24 |
| Dec ’25 | 28 | 33 | 35 |
| Jan ’26 | 53 | 82 | 74 |
| Feb ’26 | 7 | 22 | 15 |
| Mar ’26 | 17 | 10 | 14 |
| Apr ’26 | 37 | 36 | 39 |
| May ’26 | 57 | 31 | 50 |
| Jun ’26 | 18 | 56 | 42 |