SOAPS
GRACE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 11th of 13 in SOAPS
Buying Intent
1
11th in category
Brand Trust
1
index value
Brand Desire
2
index value
As of Aug ’26, GRACE records a Buying Intent index of 1, placing it 11th of 13 brands measured in SOAPS. Its Brand Trust index reads 1 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1 | 0 |
| Nov ’25 | — | 3 | 2 |
| Dec ’25 | — | 5 | 3 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | 1 | — | 1 |
| Aug ’26 | 1 | 2 | 1 |