SOAPS
GRACE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 14 in SOAPS
Buying Intent
2.58
10th in category
Brand Trust
—
index value
Brand Desire
4.22
index value
As of Sep ’26, GRACE records a Buying Intent index of 2.58, placing it 10th of 14 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 4.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 0.77 | 0.47 |
| Nov ’25 | — | 3.20 | 1.95 |
| Dec ’25 | — | 5.04 | 3.08 |
| Apr ’26 | — | 3.29 | 2.01 |
| May ’26 | 1.40 | — | 0.71 |
| Aug ’26 | 1.23 | 1.63 | 1.32 |
| Sep ’26 | — | 4.22 | 2.58 |