SOAPS
MOTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 11th of 14 in SOAPS
Buying Intent
2
11th in category
Brand Trust
3
index value
Brand Desire
1
index value
As of Sep ’26, MOTI records a Buying Intent index of 2, placing it 11th of 14 brands measured in SOAPS. Its Brand Trust index reads 3 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 5 | 2 | 4 |
| Jul ’25 | 7 | 2 | 5 |
| Aug ’25 | 6 | 5 | 6 |
| Sep ’25 | 5 | 2 | 5 |
| Oct ’25 | 3 | 1 | 2 |
| Nov ’25 | 7 | 2 | 6 |
| Dec ’25 | 6 | 3 | 5 |
| Jan ’26 | — | 8 | 5 |
| May ’26 | — | 6 | 4 |
| Jun ’26 | 3 | 3 | 3 |
| Jul ’26 | 1 | 2 | 1 |
| Sep ’26 | 3 | 1 | 2 |