SOAPS
IMPERIAL LEATHER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 12th of 14 in SOAPS
Buying Intent
1
12th in category
Brand Trust
3
index value
Brand Desire
—
index value
As of Sep ’26, IMPERIAL LEATHER records a Buying Intent index of 1, placing it 12th of 14 brands measured in SOAPS. Its Brand Trust index reads 3 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 8 | 6 | 11 |
| Sep ’26 | 3 | — | 1 |