SOAPS
HAMAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 13 in SOAPS
Buying Intent
5
10th in category
Brand Trust
6
index value
Brand Desire
3
index value
As of Aug ’26, HAMAM records a Buying Intent index of 5, placing it 10th of 13 brands measured in SOAPS. Its Brand Trust index reads 6 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 4 | — | 2 |
| Jul ’25 | 6 | — | 3 |
| Aug ’25 | 2 | 2 | 2 |
| Sep ’25 | 1 | 5 | 4 |
| Oct ’25 | — | 1 | 1 |
| Nov ’25 | 5 | 1 | 3 |
| Dec ’25 | 5 | 3 | 4 |
| Jan ’26 | — | 3 | 2 |
| Apr ’26 | — | 12 | 7 |
| May ’26 | 1 | — | 1 |
| Jun ’26 | 3 | 7 | 6 |
| Aug ’26 | 6 | 3 | 5 |