SOAPS
HAMAM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 9th of 14 in SOAPS
Buying Intent
2.77
9th in category
Brand Trust
—
index value
Brand Desire
4.55
index value
As of Sep ’26, HAMAM records a Buying Intent index of 2.77, placing it 9th of 14 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 4.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 5.84 | — | 2.95 |
| Aug ’25 | 1.94 | 2.41 | 2.45 |
| Sep ’25 | 1.24 | 4.90 | 4.22 |
| Oct ’25 | — | 1.23 | 0.75 |
| Nov ’25 | 4.84 | 0.80 | 2.93 |
| Dec ’25 | 4.88 | 2.69 | 4.11 |
| Jan ’26 | — | 2.78 | 1.70 |
| Apr ’26 | — | 11.92 | 7.25 |
| May ’26 | 1.12 | — | 0.57 |
| Jun ’26 | 3.20 | 6.61 | 6.01 |
| Aug ’26 | 6.16 | 3.06 | 4.87 |
| Sep ’26 | — | 4.55 | 2.77 |