SOAPS
VIVEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 14 in SOAPS
Buying Intent
5.61
8th in category
Brand Trust
—
index value
Brand Desire
9.21
index value
As of Sep ’26, VIVEL records a Buying Intent index of 5.61, placing it 8th of 14 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 9.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.69 | 9.23 | 6.85 |
| Oct ’25 | 2.10 | 1.23 | 2.07 |
| Nov ’25 | 11.85 | 10.01 | 12.99 |
| Dec ’25 | 3.25 | — | 1.64 |
| Jan ’26 | 4.03 | 7.78 | 6.79 |
| Mar ’26 | — | 5.75 | 3.51 |
| Apr ’26 | 2.66 | — | 1.34 |
| May ’26 | 5.60 | 2.74 | 5.87 |
| Jun ’26 | 48.09 | 5.61 | 28.19 |
| Jul ’26 | 3.16 | — | 1.60 |
| Aug ’26 | 1.23 | — | 0.62 |
| Sep ’26 | — | 9.21 | 5.61 |