SOAPS
VIVEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 6th of 16 in SOAPS
Buying Intent
28
6th in category
Brand Trust
48
index value
Brand Desire
6
index value
As of Jun ’26, VIVEL records a Buying Intent index of 28, placing it 6th of 16 brands measured in SOAPS. Its Brand Trust index reads 48 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | — | 2 |
| Aug ’25 | 3 | 3 | 5 |
| Sep ’25 | 5 | 9 | 7 |
| Oct ’25 | 2 | 1 | 2 |
| Nov ’25 | 12 | 10 | 13 |
| Dec ’25 | 3 | — | 2 |
| Jan ’26 | 4 | 8 | 7 |
| Mar ’26 | — | 6 | 4 |
| Apr ’26 | 3 | — | 1 |
| May ’26 | 6 | 3 | 6 |
| Jun ’26 | 48 | 6 | 28 |