SOAPS
VIVEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 13 in SOAPS
Buying Intent
1
13th in category
Brand Trust
1
index value
Brand Desire
—
index value
As of Aug ’26, VIVEL records a Buying Intent index of 1, placing it 13th of 13 brands measured in SOAPS. Its Brand Trust index reads 1 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 3 | 3 | 5 |
| Sep ’25 | 5 | 9 | 7 |
| Oct ’25 | 2 | 1 | 2 |
| Nov ’25 | 12 | 10 | 13 |
| Dec ’25 | 3 | — | 2 |
| Jan ’26 | 4 | 8 | 7 |
| Mar ’26 | — | 6 | 4 |
| Apr ’26 | 3 | — | 1 |
| May ’26 | 6 | 3 | 6 |
| Jun ’26 | 48 | 6 | 28 |
| Jul ’26 | 3 | — | 2 |
| Aug ’26 | 1 | — | 1 |