SOAPS
NIRMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 14th of 14 in SOAPS
Buying Intent
0
14th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, NIRMA records a Buying Intent index of 0, placing it 14th of 14 brands measured in SOAPS. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 1 | 0 |
| Jun ’25 | 3 | 3 | 3 |
| Aug ’25 | 2 | 4 | 3 |
| Sep ’25 | 5 | 6 | 8 |
| Oct ’25 | 4 | 2 | 3 |
| Nov ’25 | 6 | 2 | 4 |
| Apr ’26 | 2 | 1 | 2 |
| Sep ’26 | — | 1 | 0 |