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FABRICARE — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 17 brands measured · category Trust 1

As of Aug ’26, SURF EXCEL leads FABRICARE on Buying Intent among 17 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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FABRICARE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	SURF EXCEL	184	156	189
2	RIN	114	146	146
3	ARIEL	100	107	116
4	TIDE	59	100	90
5	NIRMA	34	40	42
6	GHARI	24	29	30
7	FENA	11	11	21
8	HENKO	17	13	16
9	WHEEL	13	15	16
10	WHIRLPOOL	1	22	11
11	STAR BRIGHT	8	10	10
12	MR. WHITE	4	7	7
13	SAFED	7	—	4
14	SUNLIGHT	—	3	2
15	OK ACTIVE WHEEL	3	—	2
16	GHADI	—	1	1
17	COMFORT	—	1	1