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FABRICARE — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 16 brands measured

As of Sep ’26, SURF EXCEL leads FABRICARE on Buying Intent among 16 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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FABRICARE leaderboard

#	Brand	Trust	Desire	Buying Intent
1	SURF EXCEL	108.98	137.09	136.48
2	ARIEL	25.42	151.20	100.24
3	RIN	38.51	70.31	62.69
4	TIDE	63.48	47.22	62.65
5	FENA	22.71	62.16	48.75
6	GHARI	47.34	35.60	44.11
7	WHEEL	20.82	11.71	17.49
8	HENKO	21.15	9.16	17.08
9	SASA	—	30.03	16.80
10	NIRMA	19.68	9.33	15.85
11	STAR BRIGHT	5.10	8.50	9.07
12	MR. WHITE	2.04	7.56	5.93
13	SUNLIGHT	8.66	1.06	4.74
14	GODREJ FAB	1.28	4.22	3.22
15	SUPER POWER	—	1.69	1.03
16	MORE LIGHT	—	1.06	0.64