FABRICARE
NIRMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 16 in FABRICARE
Buying Intent
15.85
10th in category
Brand Trust
19.68
index value
Brand Desire
9.33
index value
As of Sep ’26, NIRMA records a Buying Intent index of 15.85, placing it 10th of 16 brands measured in FABRICARE. Its Brand Trust index reads 19.68 and Brand Desire 9.33. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 17.81 | 14.87 | 18.83 |
| Oct ’25 | 19.77 | 28.10 | 27.11 |
| Nov ’25 | 30.20 | 36.01 | 37.61 |
| Dec ’25 | 12.20 | 6.72 | 8.47 |
| Jan ’26 | 22.81 | 6.84 | 15.02 |
| Mar ’26 | 6.13 | 1.61 | 3.89 |
| Apr ’26 | 19.72 | 20.03 | 21.47 |
| May ’26 | 20.22 | 11.81 | 18.25 |
| Jun ’26 | 47.94 | 25.37 | 53.84 |
| Jul ’26 | 23.26 | 18.90 | 24.06 |
| Aug ’26 | 33.71 | 40.54 | 42.17 |
| Sep ’26 | 19.68 | 9.33 | 15.85 |