FABRICARE
NIRMA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 17 in FABRICARE
Buying Intent
42
5th in category
Brand Trust
34
index value
Brand Desire
40
index value
As of Aug ’26, NIRMA records a Buying Intent index of 42, placing it 5th of 17 brands measured in FABRICARE. Its Brand Trust index reads 34 and Brand Desire 40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 70 | 23 | 52 |
| Sep ’25 | 18 | 15 | 19 |
| Oct ’25 | 20 | 28 | 27 |
| Nov ’25 | 30 | 36 | 38 |
| Dec ’25 | 12 | 7 | 8 |
| Jan ’26 | 23 | 7 | 15 |
| Mar ’26 | 6 | 2 | 4 |
| Apr ’26 | 20 | 20 | 22 |
| May ’26 | 20 | 12 | 18 |
| Jun ’26 | 48 | 25 | 54 |
| Jul ’26 | 23 | 19 | 24 |
| Aug ’26 | 34 | 40 | 42 |