FABRICARE
TIDE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 18 in FABRICARE
Buying Intent
75
3rd in category
Brand Trust
59
index value
Brand Desire
78
index value
As of Jun ’26, TIDE records a Buying Intent index of 75, placing it 3rd of 18 brands measured in FABRICARE. Its Brand Trust index reads 59 and Brand Desire 78. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 51 | 144 | 108 |
| Aug ’25 | 214 | 123 | 184 |
| Sep ’25 | 31 | 36 | 38 |
| Oct ’25 | 67 | 83 | 84 |
| Nov ’25 | 49 | 47 | 52 |
| Dec ’25 | 21 | 121 | 81 |
| Jan ’26 | 30 | 34 | 35 |
| Feb ’26 | 19 | 24 | 24 |
| Mar ’26 | 53 | 304 | 200 |
| Apr ’26 | 25 | 58 | 40 |
| May ’26 | 76 | 83 | 89 |
| Jun ’26 | 59 | 78 | 75 |