FABRICARE
TIDE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 16 in FABRICARE
Buying Intent
62.65
4th in category
Brand Trust
63.48
index value
Brand Desire
47.22
index value
As of Sep ’26, TIDE records a Buying Intent index of 62.65, placing it 4th of 16 brands measured in FABRICARE. Its Brand Trust index reads 63.48 and Brand Desire 47.22. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 66.61 | 83.01 | 83.85 |
| Nov ’25 | 49.42 | 46.71 | 52.47 |
| Dec ’25 | 20.98 | 120.60 | 81.21 |
| Jan ’26 | 29.46 | 33.61 | 35.15 |
| Feb ’26 | 18.73 | 23.84 | 23.60 |
| Mar ’26 | 53.12 | 304.22 | 199.50 |
| Apr ’26 | 24.90 | 58.18 | 40.42 |
| May ’26 | 75.68 | 83.32 | 89.26 |
| Jun ’26 | 58.73 | 78.12 | 75.12 |
| Jul ’26 | 166.35 | 49.66 | 119.91 |
| Aug ’26 | 59.12 | 99.78 | 90.19 |
| Sep ’26 | 63.48 | 47.22 | 62.65 |