FABRICARE
TIDE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 17 in FABRICARE
Buying Intent
90
4th in category
Brand Trust
59
index value
Brand Desire
100
index value
As of Aug ’26, TIDE records a Buying Intent index of 90, placing it 4th of 17 brands measured in FABRICARE. Its Brand Trust index reads 59 and Brand Desire 100. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 31 | 36 | 38 |
| Oct ’25 | 67 | 83 | 84 |
| Nov ’25 | 49 | 47 | 52 |
| Dec ’25 | 21 | 121 | 81 |
| Jan ’26 | 30 | 34 | 35 |
| Feb ’26 | 19 | 24 | 24 |
| Mar ’26 | 53 | 304 | 200 |
| Apr ’26 | 25 | 58 | 40 |
| May ’26 | 76 | 83 | 89 |
| Jun ’26 | 59 | 78 | 75 |
| Jul ’26 | 166 | 50 | 120 |
| Aug ’26 | 59 | 100 | 90 |