FABRICARE
WHEEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 18 in FABRICARE
Buying Intent
55
4th in category
Brand Trust
21
index value
Brand Desire
76
index value
As of Jun ’26, WHEEL records a Buying Intent index of 55, placing it 4th of 18 brands measured in FABRICARE. Its Brand Trust index reads 21 and Brand Desire 76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 6 | 4 | 7 |
| Aug ’25 | 4 | 11 | 8 |
| Sep ’25 | 4 | 20 | 16 |
| Oct ’25 | 37 | 23 | 32 |
| Nov ’25 | 21 | 67 | 49 |
| Dec ’25 | 2 | 25 | 15 |
| Jan ’26 | 10 | 12 | 12 |
| Feb ’26 | — | 16 | 10 |
| Mar ’26 | — | 9 | 6 |
| Apr ’26 | 13 | 16 | 18 |
| May ’26 | 15 | 42 | 33 |
| Jun ’26 | 21 | 76 | 55 |