FABRICARE
WHEEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 17 in FABRICARE
Buying Intent
16
9th in category
Brand Trust
13
index value
Brand Desire
15
index value
As of Aug ’26, WHEEL records a Buying Intent index of 16, placing it 9th of 17 brands measured in FABRICARE. Its Brand Trust index reads 13 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4 | 20 | 16 |
| Oct ’25 | 37 | 23 | 32 |
| Nov ’25 | 21 | 67 | 49 |
| Dec ’25 | 2 | 25 | 15 |
| Jan ’26 | 10 | 12 | 12 |
| Feb ’26 | — | 16 | 10 |
| Mar ’26 | — | 9 | 6 |
| Apr ’26 | 13 | 16 | 18 |
| May ’26 | 15 | 42 | 33 |
| Jun ’26 | 21 | 76 | 55 |
| Jul ’26 | 30 | 35 | 36 |
| Aug ’26 | 13 | 15 | 16 |