FABRICARE
WHEEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 16 in FABRICARE
Buying Intent
17.49
7th in category
Brand Trust
20.82
index value
Brand Desire
11.71
index value
As of Sep ’26, WHEEL records a Buying Intent index of 17.49, placing it 7th of 16 brands measured in FABRICARE. Its Brand Trust index reads 20.82 and Brand Desire 11.71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 36.71 | 23.42 | 31.60 |
| Nov ’25 | 21.18 | 66.86 | 48.65 |
| Dec ’25 | 1.55 | 25.25 | 15.11 |
| Jan ’26 | 9.90 | 12.32 | 11.72 |
| Feb ’26 | — | 16.10 | 9.82 |
| Mar ’26 | — | 9.40 | 5.76 |
| Apr ’26 | 13.02 | 19.98 | 19.69 |
| May ’26 | 7.00 | 34.37 | 29.62 |
| Jun ’26 | 20.76 | 68.04 | 50.23 |
| Jul ’26 | 24.05 | 34.31 | 32.77 |
| Aug ’26 | 12.09 | 8.24 | 11.82 |
| Sep ’26 | 20.82 | 11.71 | 17.49 |