FABRICARE
SURF EXCEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 7th of 18 in FABRICARE
Buying Intent
46
7th in category
Brand Trust
61
index value
Brand Desire
29
index value
As of Jun ’26, SURF EXCEL records a Buying Intent index of 46, placing it 7th of 18 brands measured in FABRICARE. Its Brand Trust index reads 61 and Brand Desire 29. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 18 | 31 | 28 |
| Aug ’25 | 22 | 5 | 15 |
| Sep ’25 | 34 | 41 | 43 |
| Oct ’25 | 70 | 88 | 89 |
| Nov ’25 | 79 | 44 | 68 |
| Dec ’25 | 86 | 11 | 51 |
| Jan ’26 | 58 | 13 | 40 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 271 | 326 | 332 |
| Apr ’26 | 37 | 134 | 94 |
| May ’26 | 75 | 167 | 136 |
| Jun ’26 | 61 | 29 | 46 |