FABRICARE
SURF EXCEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 17 in FABRICARE
Buying Intent
189
1st in category
Brand Trust
184
index value
Brand Desire
156
index value
As of Aug ’26, SURF EXCEL records a Buying Intent index of 189, placing it 1st of 17 brands measured in FABRICARE. Its Brand Trust index reads 184 and Brand Desire 156. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 34 | 41 | 43 |
| Oct ’25 | 70 | 88 | 89 |
| Nov ’25 | 79 | 44 | 68 |
| Dec ’25 | 86 | 11 | 51 |
| Jan ’26 | 58 | 13 | 40 |
| Feb ’26 | — | 8 | 5 |
| Mar ’26 | 271 | 326 | 332 |
| Apr ’26 | 37 | 134 | 94 |
| May ’26 | 75 | 167 | 136 |
| Jun ’26 | 61 | 29 | 46 |
| Jul ’26 | 139 | 305 | 248 |
| Aug ’26 | 184 | 156 | 189 |