FABRICARE
SURF EXCEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 16 in FABRICARE
Buying Intent
136.48
1st in category
Brand Trust
108.98
index value
Brand Desire
137.09
index value
As of Sep ’26, SURF EXCEL records a Buying Intent index of 136.48, placing it 1st of 16 brands measured in FABRICARE. Its Brand Trust index reads 108.98 and Brand Desire 137.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 70.37 | 88.17 | 89.23 |
| Nov ’25 | 79.11 | 43.73 | 68.45 |
| Dec ’25 | 86.04 | 11.29 | 51.18 |
| Jan ’26 | 57.98 | 12.82 | 40.05 |
| Feb ’26 | — | 7.92 | 4.83 |
| Mar ’26 | 270.78 | 325.52 | 331.65 |
| Apr ’26 | 36.83 | 133.60 | 93.91 |
| May ’26 | 75.26 | 167.01 | 136.11 |
| Jun ’26 | 61.39 | 28.77 | 46.40 |
| Jul ’26 | 139.22 | 305.11 | 248.33 |
| Aug ’26 | 187.12 | 157.25 | 191.17 |
| Sep ’26 | 108.98 | 137.09 | 136.48 |