FABRICARE
ARIEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 17 in FABRICARE
Buying Intent
116
3rd in category
Brand Trust
100
index value
Brand Desire
107
index value
As of Aug ’26, ARIEL records a Buying Intent index of 116, placing it 3rd of 17 brands measured in FABRICARE. Its Brand Trust index reads 100 and Brand Desire 107. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 21 | 21 | 23 |
| Oct ’25 | 38 | 41 | 45 |
| Nov ’25 | 23 | 22 | 23 |
| Dec ’25 | 41 | 38 | 47 |
| Jan ’26 | 7 | 37 | 27 |
| Feb ’26 | 25 | 51 | 41 |
| Mar ’26 | 30 | 92 | 68 |
| Apr ’26 | 12 | 75 | 50 |
| May ’26 | 147 | 79 | 126 |
| Jun ’26 | 70 | 47 | 77 |
| Jul ’26 | 94 | 70 | 91 |
| Aug ’26 | 100 | 107 | 116 |