FABRICARE
ARIEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 16 in FABRICARE
Buying Intent
100.24
2nd in category
Brand Trust
25.42
index value
Brand Desire
151.20
index value
As of Sep ’26, ARIEL records a Buying Intent index of 100.24, placing it 2nd of 16 brands measured in FABRICARE. Its Brand Trust index reads 25.42 and Brand Desire 151.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 38.03 | 41.10 | 44.56 |
| Nov ’25 | 22.86 | 22.01 | 23.06 |
| Dec ’25 | 41.34 | 37.59 | 46.68 |
| Jan ’26 | 6.72 | 37.36 | 27.11 |
| Feb ’26 | 25.08 | 51.44 | 41.17 |
| Mar ’26 | 30.03 | 92.30 | 67.78 |
| Apr ’26 | 12.18 | 75.19 | 49.51 |
| May ’26 | 147.29 | 79.49 | 126.63 |
| Jun ’26 | 68.94 | 47.42 | 71.31 |
| Jul ’26 | 93.68 | 70.43 | 91.10 |
| Aug ’26 | 101.72 | 107.32 | 117.58 |
| Sep ’26 | 25.42 | 151.20 | 100.24 |