FABRICARE
ARIEL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 18 in FABRICARE
Buying Intent
77
2nd in category
Brand Trust
70
index value
Brand Desire
47
index value
As of Jun ’26, ARIEL records a Buying Intent index of 77, placing it 2nd of 18 brands measured in FABRICARE. Its Brand Trust index reads 70 and Brand Desire 47. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 36 | 22 |
| Aug ’25 | 21 | 4 | 12 |
| Sep ’25 | 21 | 21 | 23 |
| Oct ’25 | 38 | 41 | 45 |
| Nov ’25 | 23 | 22 | 23 |
| Dec ’25 | 41 | 38 | 47 |
| Jan ’26 | 7 | 37 | 27 |
| Feb ’26 | 25 | 51 | 41 |
| Mar ’26 | 30 | 92 | 68 |
| Apr ’26 | 12 | 75 | 50 |
| May ’26 | 147 | 79 | 126 |
| Jun ’26 | 70 | 47 | 77 |