FABRICARE
FENA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 10th of 19 in FABRICARE
Buying Intent
18
10th in category
Brand Trust
11
index value
Brand Desire
10
index value
As of Jul ’26, FENA records a Buying Intent index of 18, placing it 10th of 19 brands measured in FABRICARE. Its Brand Trust index reads 11 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5 | 150 | 87 |
| Apr ’26 | 2 | — | 1 |
| May ’26 | 1 | 6 | 4 |
| Jul ’26 | 11 | 10 | 18 |