FABRICARE
FENA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 16 in FABRICARE
Buying Intent
48.75
5th in category
Brand Trust
22.71
index value
Brand Desire
62.16
index value
As of Sep ’26, FENA records a Buying Intent index of 48.75, placing it 5th of 16 brands measured in FABRICARE. Its Brand Trust index reads 22.71 and Brand Desire 62.16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5.23 | 150.30 | 86.94 |
| Apr ’26 | 2.13 | — | 1.07 |
| May ’26 | 1.12 | 5.56 | 3.96 |
| Jul ’26 | 10.98 | 10.48 | 17.82 |
| Aug ’26 | 10.84 | 11.24 | 21.13 |
| Sep ’26 | 22.71 | 62.16 | 48.75 |