FABRICARE
FENA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 17 in FABRICARE
Buying Intent
21
7th in category
Brand Trust
11
index value
Brand Desire
11
index value
As of Aug ’26, FENA records a Buying Intent index of 21, placing it 7th of 17 brands measured in FABRICARE. Its Brand Trust index reads 11 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 5 | 150 | 87 |
| Apr ’26 | 2 | — | 1 |
| May ’26 | 1 | 6 | 4 |
| Jul ’26 | 11 | 10 | 18 |
| Aug ’26 | 11 | 11 | 21 |