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AIR CONDITIONERS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 27 brands measured

As of Sep ’26, VOLTAS leads AIR CONDITIONERS on Buying Intent among 27 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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AIR CONDITIONERS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	VOLTAS	480.39	763.77	690.48
2	DAIKIN	411.18	518.17	520.26
3	BLUE STAR	238.99	311.20	306.12
4	O GENERAL	324.46	174.68	277.86
5	HITACHI	190.72	283.26	262.43
6	LG	199.56	264.14	259.76
7	WHIRLPOOL	73.72	175.15	139.92
8	HAIER	85.04	152.50	132.90
9	CARRIER	92.03	135.36	124.97
10	SAMSUNG	64.86	100.00	89.71
11	GODREJ	66.71	92.01	88.54
12	PANASONIC	36.00	83.60	64.40
13	LLOYD	26.59	75.97	57.12
14	NATIONAL	13.61	64.38	47.22
15	ONIDA	47.78	33.02	46.02
16	BOSCH	51.16	17.00	37.85
17	TOSHIBA	47.63	15.01	35.73
18	INTEX	—	37.53	21.00
19	MI	22.65	15.01	21.00
20	PHILIPS	23.47	2.11	15.14
21	MITSUBISHI	—	25.39	14.63
22	VIDEOCON	3.06	22.52	12.91
23	CROMA	22.65	—	12.60
24	IFB	12.44	3.17	9.51
25	MITASHI	3.83	—	1.93
26	KELVINATOR	2.04	—	1.03
27	SANSUI	—	1.06	0.64