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AIR CONDITIONERS

HAIER — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 8th of 27 in AIR CONDITIONERS

Buying Intent
132.90
8th in category
Brand Trust
85.04
index value
Brand Desire
152.50
index value
As of Sep ’26, HAIER records a Buying Intent index of 132.90, placing it 8th of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 85.04 and Brand Desire 152.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’25134.24115.19139.42
Nov ’25125.48111.80129.89
Dec ’2581.07148.96125.70
Jan ’2680.7253.3573.59
Feb ’26219.05129.72194.54
Mar ’26135.34120.45142.35
Apr ’26184.96299.26270.90
May ’26300.1194.36215.89
Jun ’26225.44214.32244.42
Jul ’26183.11144.41184.46
Aug ’2654.25148.15112.29
Sep ’2685.04152.50132.90

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