AIR CONDITIONERS
HAIER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 25 in AIR CONDITIONERS
Buying Intent
120
7th in category
Brand Trust
63
index value
Brand Desire
155
index value
As of Aug ’26, HAIER records a Buying Intent index of 120, placing it 7th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 63 and Brand Desire 155. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 111 | 119 | 120 |
| Oct ’25 | 134 | 115 | 139 |
| Nov ’25 | 126 | 112 | 130 |
| Dec ’25 | 81 | 149 | 126 |
| Jan ’26 | 81 | 53 | 74 |
| Feb ’26 | 219 | 130 | 194 |
| Mar ’26 | 141 | 169 | 173 |
| Apr ’26 | 185 | 299 | 271 |
| May ’26 | 331 | 98 | 236 |
| Jun ’26 | 236 | 224 | 256 |
| Jul ’26 | 206 | 188 | 221 |
| Aug ’26 | 63 | 155 | 120 |