AIR CONDITIONERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 26 in AIR CONDITIONERS
Buying Intent
272
5th in category
Brand Trust
268
index value
Brand Desire
219
index value
As of Jun ’26, BLUE STAR records a Buying Intent index of 272, placing it 5th of 26 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 268 and Brand Desire 219. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 106 | 346 | 253 |
| Aug ’25 | 54 | 265 | 177 |
| Sep ’25 | 317 | 215 | 296 |
| Oct ’25 | 307 | 414 | 402 |
| Nov ’25 | 195 | 425 | 344 |
| Dec ’25 | 52 | 252 | 170 |
| Jan ’26 | 152 | 204 | 200 |
| Feb ’26 | 90 | 196 | 154 |
| Mar ’26 | 33 | 175 | 118 |
| Apr ’26 | 267 | 212 | 265 |
| May ’26 | 104 | 273 | 213 |
| Jun ’26 | 268 | 219 | 272 |