AIR CONDITIONERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 5th of 25 in AIR CONDITIONERS
Buying Intent
259
5th in category
Brand Trust
144
index value
Brand Desire
319
index value
As of Aug ’26, BLUE STAR records a Buying Intent index of 259, placing it 5th of 25 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 144 and Brand Desire 319. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 317 | 215 | 296 |
| Oct ’25 | 307 | 414 | 402 |
| Nov ’25 | 195 | 425 | 344 |
| Dec ’25 | 52 | 252 | 170 |
| Jan ’26 | 152 | 204 | 200 |
| Feb ’26 | 90 | 196 | 154 |
| Mar ’26 | 33 | 175 | 118 |
| Apr ’26 | 267 | 212 | 265 |
| May ’26 | 104 | 273 | 213 |
| Jun ’26 | 268 | 219 | 272 |
| Jul ’26 | 394 | 516 | 510 |
| Aug ’26 | 144 | 319 | 259 |