AIR CONDITIONERS
BLUE STAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 27 in AIR CONDITIONERS
Buying Intent
306.12
3rd in category
Brand Trust
238.99
index value
Brand Desire
311.20
index value
As of Sep ’26, BLUE STAR records a Buying Intent index of 306.12, placing it 3rd of 27 brands measured in AIR CONDITIONERS. Its Brand Trust index reads 238.99 and Brand Desire 311.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 306.81 | 413.66 | 402.07 |
| Nov ’25 | 195.38 | 425.11 | 344.50 |
| Dec ’25 | 52.41 | 251.68 | 169.73 |
| Jan ’26 | 152.22 | 203.68 | 199.71 |
| Feb ’26 | 89.55 | 195.85 | 153.48 |
| Mar ’26 | 32.71 | 174.98 | 117.95 |
| Apr ’26 | 266.88 | 211.73 | 265.19 |
| May ’26 | 104.48 | 273.21 | 213.10 |
| Jun ’26 | 263.69 | 218.91 | 269.61 |
| Jul ’26 | 394.30 | 516.31 | 510.40 |
| Aug ’26 | 144.30 | 319.50 | 259.86 |
| Sep ’26 | 238.99 | 311.20 | 306.12 |